A kit had to be developed to give people effective protest tools. The kit has to be affordable, while providing a captivating and engaging presentation that will draw people in. Brand language needs to appeal to the target audience of students in organizations and activists, ages 18 -27.
Injust-Case costumers are empowered through a blend of constructivist inspired styling and labels that feature quotes from some of the worlds greatest thinkers. The round lid of the container slides off of the tube revealing a circular booklet that contains essential reminders of rules and regulations that protesters must follow. Beneath the booklet customers will find that they can utilize 78 stencils that include numbers, letters and symbols for custom messages. Bellow the stencils two wooden black picket sticks and two white posters are packed and ready for use. Creating a picket sign is easily achieved by inserted a stick through a slot at the bottom of the poster. Layered below the sticks and posters are three spray paint cans with vibrant branded labels that indicate the color inside of each spray can. Besides the spray paint a bottle of anti-mace spray is included to relieve the burning symptoms of an encounter with pepper spray. All of these items fit snugly into the customized tube and are easily carried or worn over the shoulder to a protest.
It is at the connections across and between design disciplines that remarkable disruptive ideas are often born. Although much can be gained through cross-disciplinary collaboration creative publications compartmentalize design and focus on specific creative niches. The goal of this project was to create a quarterly design magazine that has the capacity to become a forum for cultivating design connections and disruptive innovation.
I began by gathering information on various designers and design disciplines to find core interests that designers shared. Four interests became the basis for the articles in the magazine. Each topic was carefully selected to promote interest in cross-disciplinary exploration. To reflect the forward thinking approach of the magazine I wanted to incorporate a sense of technology. The first concepts for the cover involved grid lines inspired by blueprint documents. The magazine cover continued to evolve into a captivating X-ray style image with large sans-serif words that multiply into the background. The use of triad colors lent themselves to the progressive ideas of the brand. To maintain visibility a website and mobile application were developed. The digital version of the magazine provides access to exclusive bonus material. The easily accessible content will build brand loyalty and providing an extra incentive for membership.
Develop a theme and mailer for the summer theatre presentation at Kohola in Hawaii. Showcase the complex natures of the three plays and their philosophical inquiries of human nature. The design has to capture the imagination of the audience and emphasize the common thread between the plays.
To give the viewer a sense of the philosophical divides experienced by the characters within the plays they are immediately confronted with a bright coral color contrasted against a dark color. Contrasting color and line is consistently applied throughout the marketing material for this show. Within the brochure a themed return service card with pricing and seating information is held along with an envelope. The logos for the theater plays are also given the duality treatment through a combination of thick and thin line work.
San Diego city college has over 20 student support resources and one of the most valuable to incoming students is FYE (First Year Experience) program. However, the program is unable to reach the many students that become overwhelmed by the switch to a college environment. This program needs a tool that would help build awareness and allow easier access to resources. The tool has to help facilitate communication and strengthen the F.Y.E campus community.
First year experiences mobile app is a color and typography driven application that utilizes a blend of Gotham and a clear and compact Whitney sans-serif typography for body copy that communicates across all languages with a sense of energy and professionalism. The new app utilizes colors and interactive content to help clarify community, achievement, and advice sections of the app. A website was created to help teach new students about the benefits of the organization. It offers students and parents a clear understanding of the program while emphasizing the benefits of the learning community.
The application was created to facilitate communication between new students their counselors and peer mentors. The design showcases the ability of the F.Y.E mobile brand to appeal to wide range students through its bright, clear interface and typography. Free promotional buttons use the logo to build the brands recognition throughout the campus.
The Associated Student Government (A.S.G.) is a powerful student advocacy resource at the San Diego City College yet it is often overlooked by students and deemed unhelpful. The A.S.G had to be repositioned to distinguish itself as the main hub for student advocacy while offering students new ways to get involved. Because of the limited budget, marketing materials had to be easily executable while remaining consistent and professional. The logo also had to be versatile, memorable, and timeless. The A.S.G needed a marketing campaign that would attract volunteers and boost visibility.
A flexible poster campaign was developed that incorporates the logos upward sweeping arrow that interjects movement and energy. The final logo was made to represent interconnectivity of the A.S.G with City College And to the students, staff, and community that are all involved and impacted by each other through City College. The combination of the clean sans-serif typography and humanistic serif typography speak to clean lines that will surpass trends and fads. A combination of black and red is bold and strong indicative of change and success. The identity is detailed in the brand manual and applied to a range of materials, including web and stationary.
To reposition the reputation of the A.S.G to one of action, connectivity, and advocacy an app was created with a simple interface allowing students to stay in contact, sign up for notifications, and a chance to win a free lunch. Also a poster campaign was developed to remind students of the benefits of having an A.S.G. and entice students to download the mobile application.
Develop the brand identity for Iceland's proposed fleet of hybrid jumbo jets that will exceed airline fuel efficiency demands. Create a forward-thinking, innovative, and modern system to represent Iceland's position as a world leader in technology and ecological ideals. Maintain sleek designs without sacrificing luxury or comfort.
Branding caters to a middle aged wealthy audience, 40-50, with a blend of sophistication, modern, and freedom. The airlines cutting edge technology was the inspiration for the Icelandic name Virkur meaning active. Capturing the airlines progressive personality required a mark that looked both powerful, and swift. An abstract approach was used to develop the logo of a horse, whos power and grace would complement the name.
Branded items make use of the custom symbols and the luxurious black and white materials combine with a sophisticated minimalism that pays homage to the airplanes contemporary design.
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Develop a website advertising the release of the second installment of 300 movies that would better depict the historical influences. Allow audiences to see the depth that was involved in creating the movie and the movies historical accuracies including the scenery, weaponry, and historical retelling.
In reworking the movie website i wanted to maintain a gory fantastical atmosphere. The new web site is engaging, educational and should attract a target audience of young males 18- 35. The one page web site scrolls down reveling images tucked behind a long slashed antique scroll. Content is focus toward the center of the web page and divided by the slashes In the background.
